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How to manage products

StoreLinkr acts as a centralized hub for your entire product catalog. You can import data from dozens of external sources or use StoreLinkr as a standalone Product Information Management (PIM) system to enrich and optimize your listings before they reach your sales channels.

Imported vs. PIM Products​

It is important to understand how StoreLinkr handles different types of product data:

  1. Imported Products: These come from an external source (like a supplier feed or ERP). Their data is regularly updated by the source sync. To enrich these without your changes being overwritten, you use Product Rules.
  2. PIM Products (StoreLinkr Source): These are products where StoreLinkr is the "Source of Truth". You can edit these directly in the PIM editor, and changes are saved immediately to the product record.

Enriching Imported Products​

When you want to override or add data to a product that is imported from an external source, you should use Product Rules. Rules ensure that your manual optimizations (like a better SEO title) are preserved even when the supplier updates their feed.

Using Product Rules in the Interface​

  1. Open the Product Details for any imported product.
  2. Click on a field you want to change (e.g., Name, Brand, or Description).
  3. Enter the new value and click Save Product Rule.
  4. The new value will now be used for all future exports. You can see all active rules for a product in the "Product Rules" section at the bottom of the page.

Creating Rules via API​

For large-scale enrichment, you can use the StoreLinkr API to create product rules programmatically. This is useful if you have an external AI service or PIM that generates optimized content.

Endpoint: POST /api/portal/products/save-rule Payload Example:

{
  "product": "uuid-of-the-product",
  "source": "supplier-code",
  "field": "name",
  "value": "My Optimized Product Title"
}

Managing PIM Products​

Products that use STORELINKR as their import source are managed directly.

  1. Navigate to Catalog > Products and filter by Source: "StoreLinkr".
  2. Open any product to enter the PIM Editor.
  3. Unlike imported products, you can edit fields directly without creating rules.
  4. Click Save Product at the top right to apply your changes.

The Advanced Product Editor​

Whether you are using rules or direct editing, the PIM editor provides powerful tools:

  • Rich Text Descriptions: Use built-in editors for SEO-optimized short and long descriptions.
  • Media Management:
    • Upload Images: Drag and drop new photos.
    • Sort & Exclude: Reorder images or exclude specific ones from export.
  • Attributes & Facets: Manage technical specifications. You can add custom facets or edit imported ones.
  • Metafields: Support for text, booleans, HTML, and Datatables.
  • Product Relations: Link products as Cross-sells, Up-sells, Accessories, or Similar items.
  • Pros & Cons: Help customers with clear highlights of product features.

Condition and condition description​

Second-hand items have two separate fields in the editor:

  • Condition — the grade, picked from a fixed list: New, As new, Refurbished, Good, Used, Reasonable, Moderate and Damaged. StoreLinkr translates this to the right value per sales channel (for example SECONDHAND on Bol and VERY_GOOD / FAIR / POOR on Books in Belgium).
  • Condition description — free text about the state of this specific copy, such as "cover slightly worn, pages clean".
tip

The condition description is deliberately kept separate from the short description, because AI enrichment rewrites the short description but never touches the condition description. Put anything about the physical state of the item here so it survives enrichment.

Data Enrichment Tools​

StoreLinkr offers several ways to speed up your enrichment process:

  • AI Agent: Generate high-quality descriptions and titles automatically based on existing product data.
  • Bulk Rules: Apply rules to multiple products at once from the overview page.
  • Suggested Options: For variants, the system can suggest which attributes to use as variation options.

How enrichment handles the product name​

Enrichment looks up the product in external catalogs (Google Books and Bol) before it generates anything. If neither catalog knows the barcode — which happens with older or second-hand titles — your existing product name is kept. Only a name backed by a catalog match can replace one you already filled in. A product with no name at all is always filled in.

tip

Enrich after your Bol or Boekwinkeltjes integration is active. Enrichment then has far more context to work with and the result is noticeably better.

Search and Filter Power​

The Products overview is built for managing large catalogs:

  • Multi-Source Filtering: Quickly see which products came from which supplier.
  • Quality Rule Filters: Jump directly to products that are missing images, descriptions, or prices.
  • Export & Stock Status: Filter by "Exported", "Ready for Archive", or "In Stock" to monitor your store's health.

Bulk Actions​

Select multiple products using the checkboxes to perform bulk updates, such as manually triggering an export or adjusting prices across a whole category.

From the selection bar you can also:

  • Enrich products — queue AI enrichment for every selected product. The work runs in the background and you are told how many products were queued.
  • Delete — remove every selected product. Products that were already exported are withdrawn from your sales channels first.
  • Delete in PIM only — remove every selected product from StoreLinkr while leaving their listings online.

Deleting products​

There are two ways to delete, both available from the menu on a product row and from the menu at the top of the product page. Deletion runs in the background and takes a few minutes.

Delete​

Before the product is removed, StoreLinkr withdraws it everywhere it knows a remote identifier for it: your webshop or catalog export, and every marketplace listing (Bol, Kaufland, Books in Belgium and so on). Each marketplace is handled separately, so a product listed on three channels is taken offline on all three. The only exception is the system a product was imported from — that is the source of truth, so StoreLinkr never deletes anything there.

Use this when the product should disappear everywhere.

Delete in PIM only​

The product is removed from StoreLinkr, but nothing is withdrawn. A listing that is already running — say an active offer on Bol — stays online and keeps selling.

Use this when you want the product out of your catalog without disturbing a listing that is doing fine. Typical cases: cleaning up a bad import while the good offers stay live, or handing a product over to be managed directly on the marketplace from now on.

warning

After a PIM-only delete, StoreLinkr no longer knows about that listing. Stock and price updates stop, and you manage the offer on that channel yourself. If you later import the same product again and export it, you can end up with a duplicate listing next to the original one.

Starting over with an empty catalog​

Want to clear everything and re-import from scratch? Use Empty catalog under Settings > Danger Zone. This deletes every product in the project and withdraws the exported ones along the way.

tip

Always use the Data Quality dashboard to identify which products need enrichment in the PIM before you export them to your stores.