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How to view sales insights

The Sales Insights dashboard provides a high-level overview of your store's performance across all connected sales channels. It helps you understand your revenue trends, customer behavior, and peak selling periods.

Key Performance Indicators (KPIs)​

At the top of the dashboard, you'll find your most important metrics for the selected period:

  • Total Orders: The number of orders successfully imported from all channels.
  • Total Revenue: The total value of all orders (incl. VAT).
  • Average Order Value (AOV): How much the average customer spends per transaction.
  • Unique Customers: The number of individual people who bought from you.
  • Repeat Purchase Rate: The percentage of customers who have placed more than one order.

StoreLinkr uses interactive charts to show you how your business is growing:

  • Orders & Revenue Over Time: Track your daily or weekly performance to identify seasonal trends or the impact of marketing campaigns.
  • Revenue per Channel: A stacked chart that shows exactly which channel (Shopify, Bol.com, etc.) is contributing most to your bottom line.
  • Orders per Channel: A donut chart providing a quick visual breakdown of your order volume distribution.

Peak Times Heatmap​

The Peak Times table is a powerful tool that shows exactly which days and hours are busiest for your store.

  • Heatmap: Cells are color-coded (Red for high volume, Yellow for moderate, Blue for low) to show when orders are most frequently placed.
  • Use Case: Use this data to plan your support staff availability or to decide when to launch new product promotions.

Filtering Your Data​

You can refine the insights using the filter bar:

  • Date Range: Select a specific period (e.g., "Last 30 days" or "Current Year").
  • Channel: Filter to see performance for just one specific online store or marketplace.
  • Order Status: Include or exclude cancelled and pending orders for a more accurate financial view.