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Product Requirements for Allegro

To effectively sell on Allegro's marketplaces (Poland, Czech Republic, Slovakia, and Hungary), your products must adhere to Allegro's quality standards and "Productization" requirements. Correct data ensures your offers are correctly grouped and highly visible.

1. Valid EAN/GTIN (Allegro Productization)​

Allegro uses Productization to group identical products from different sellers into a single product card. A valid EAN/GTIN is mandatory for most categories.

  • Match Rate: Using a valid EAN increases the chance that Allegro will automatically match your offer to an existing product in their database, which improves your search ranking.
  • Validation: Use EAN Check to ensure your codes are valid before exporting.
  • StoreLinkr Tip: Check the Data Quality dashboard to find products missing EANs.

2. Localized Product Titles​

Since Allegro operates in multiple countries, localized content is key.

  • Language: Titles should be in the local language of the marketplace (e.g., Polish for Allegro.pl, Czech for Allegro.cz).
  • Format: Keep titles clear and focused on the product's main characteristics (Brand + Model + Type).
  • Optimization: Use Product Rules or the AI Agent to translate or optimize your titles for specific regions.

3. Pricing and Currency​

Allegro supports multiple currencies depending on the localized storefront.

  • Currency Management: StoreLinkr handles price synchronization across different storefronts. Ensure your base prices are correct in StoreLinkr.
  • Price Suggestions: Use Price Suggestions to manage margins when selling across borders.

4. Accurate Inventory Levels​

Maintaining accurate stock is critical for your seller reputation on Allegro.

  • Real-Time Sync: StoreLinkr updates your Allegro offers frequently to prevent overselling.
  • Multi-Source Stock: If you have multiple warehouses or supplier feeds, StoreLinkr can aggregate these into a single stock value for Allegro. See Stock Sources.

5. Shipping and Delivery​

Allegro has strict requirements for shipping times and carrier information.

  • Delivery Templates: You must configure delivery templates in your Allegro account. StoreLinkr will then associate your offers with these templates.
  • Processing Time: Ensure your "Handling Time" in StoreLinkr matches your actual fulfillment speed to avoid delivery delays.

Best Practices​

  • Attribute Completeness: The more attributes (facets) you provide, the better your product filters will work on Allegro.
  • Images: Allegro requires high-quality images, typically on a pure white background for the main photo. Use the PIM Editor to manage your gallery.
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