Skip to main content

Selling on ANWB

The ANWB is the largest association in the Netherlands and runs its own webshop. Since September 2024, the ANWB has a marketplace on Mirakl where third-party sellers offer products for travel, camping, outdoor, car and bike. The marketplace is active in the Netherlands.

ANWB runs on Mirakl, so you connect it with the Mirakl integration. This page covers what is specific to ANWB; the Mirakl setup guide describes every field in detail.

1. Get access to ANWB​

You apply as a seller with the ANWB Marketplace. Once approved, you create the API key in the seller back office.

2. Create your API key​

  1. In the ANWB seller back office, click on your name in the top right corner and open your user settings.
  2. Open the API Key tab, generate a key and copy it.

3. Connect ANWB in StoreLinkr​

  1. Navigate to Sales Channels -> Marketplaces and click Connect a marketplace.
  2. Click the ANWB tile. Use the search field or the country filter to find it quickly.
  3. Paste the web address of the seller back office as the marketplace URL, for example the address you see after logging in. A full address including /login is fine.
  4. Paste your API Key, choose the Country, the Product Selection and the Pricelist.
  5. Click Test connections and then Connect a marketplace.

Good to know​

  • Who can sell: Open to external retailers and suppliers, including multi-brand webshops; ANWB applies strict selection criteria and decides who may sell.
  • Products are offered on the ANWB catalog by EAN. Products without an EAN, or that are not in the ANWB catalog yet, are not listed.
  • New ANWB orders are accepted automatically and imported once ANWB releases the delivery address. Tracking codes go back to ANWB when you ship.
  • Selling on several Mirakl marketplaces? Connect each one separately, each with its own API key, product selection and pricelist.