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Product Requirements for Bol.com

To successfully publish and maintain your listings on the Bol.com marketplace, your products must meet specific quality and data requirements. Products that do not meet these criteria may be rejected or hidden by Bol.com.

StoreLinkr helps you manage these requirements to ensure your offers stay live and competitive.

1. Valid EAN/GTIN Code​

Every product on Bol.com MUST have a unique and valid EAN (European Article Number) or GTIN (Global Trade Item Number). This is the primary identifier Bol.com uses to group offers for the same product.

  • Validation: Before importing or exporting, ensure your EANs are correct. You can use tools like EAN Check to verify the checksum and validity of your codes.
  • StoreLinkr Tip: Use the Data Quality dashboard to identify products with missing or invalid EANs before you attempt to export them.

2. Descriptive Product Title​

A good title is crucial for both Bol.com's search algorithm and customer conversion.

  • Format: Titles should be clear, concise, and include key attributes like brand, model, and primary characteristic (e.g., color or size).
  • SEO Optimization: Avoid using all-caps or "marketing speak" (like "BEST PRICE"). Stick to descriptive facts.
  • Enrichment: If your supplier provides poor titles, use Product Rules or the AI Agent in StoreLinkr to optimize them without affecting the source data.

3. Valid Sales Price​

Bol.com requires a valid sales price for every offer.

  • Competitive Pricing: Ensure your prices are competitive while maintaining your margins.
  • Automation: Use Price Suggestions to automatically calculate recommended prices based on your purchase costs and target profitability.
  • Currency: Ensure your prices are in EUR as required by Bol.com.

4. Up-to-Date Stock Information​

Accurate stock is vital to avoid cancellations, which can negatively impact your Bol.com seller rating.

  • Real-Time Sync: StoreLinkr synchronizes stock levels frequently. If you use multiple suppliers, StoreLinkr can aggregate stock from all sources.
  • Supplier Integration: For dropshipping or semi-live integrations, ensure your Stock Sources are correctly configured to import the latest inventory levels.
  • Safety Buffer: Consider setting a minimum stock threshold in StoreLinkr to prevent overselling on fast-moving items.

5. Delivery Time​

Bol.com customers expect fast and reliable delivery. You must provide an accurate delivery time (e.g., "Ordered before 23:00, delivered tomorrow").

  • Consistency: The delivery time promised on Bol.com must match your actual fulfillment capabilities.
  • Configuration: You can manage delivery times within your Bol.com seller dashboard or via StoreLinkr's offer settings (depending on your specific integration setup).

Pro-Tips for Bol.com Success​

  • Monitor Data Quality: Regularly check the Catalog > Data Quality section to catch issues early.
  • Category Mapping: Ensure your products are in the correct Bol.com category. See our Category Mapping guide for details.
  • Images: Bol.com has strict image requirements (white background, no watermarks). Use the PIM Editor to manage and sort your product images.
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