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Selling on Boulanger

Boulanger is a French chain for household appliances and multimedia. On the Boulanger marketplace, which runs on Mirakl, third-party sellers offer household appliances, multimedia and refurbished products. The marketplace is active in France.

Boulanger runs on Mirakl, so you connect it with the Mirakl integration. This page covers what is specific to Boulanger; the Mirakl setup guide describes every field in detail.

1. Get access to Boulanger​

You apply as a seller with Boulanger. Once approved, you create the API key in the seller back office.

2. Create your API key​

  1. In the Boulanger seller back office, click on your name in the top right corner and open your user settings.
  2. Open the API Key tab, generate a key and copy it.

3. Connect Boulanger in StoreLinkr​

  1. Navigate to Sales Channels -> Marketplaces and click Connect a marketplace.
  2. Click the Boulanger tile. Use the search field or the country filter to find it quickly.
  3. Paste the web address of the seller back office as the marketplace URL, for example the address you see after logging in. A full address including /login is fine.
  4. Paste your API Key, choose the Country, the Product Selection and the Pricelist.
  5. Click Test connections and then Connect a marketplace.

Good to know​

  • Who can sell: Boulanger recruits committed European merchants that meet its service targets and reviews each application, but does not state whether resellers are accepted, so apply with full details to find out.
  • Products are offered on the Boulanger catalog by EAN. Products without an EAN, or that are not in the Boulanger catalog yet, are not listed.
  • New Boulanger orders are accepted automatically and imported once Boulanger releases the delivery address. Tracking codes go back to Boulanger when you ship.
  • Selling on several Mirakl marketplaces? Connect each one separately, each with its own API key, product selection and pricelist.