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Selling on BUT

BUT is a French chain for furniture, household appliances and electronics. On the BUT marketplace, which runs on Mirakl, third-party sellers offer furniture, household appliances and electronics. The marketplace is active in France.

BUT runs on Mirakl, so you connect it with the Mirakl integration. This page covers what is specific to BUT; the Mirakl setup guide describes every field in detail.

1. Get access to BUT​

You apply as a seller with BUT. Once approved, you create the API key in the seller back office.

2. Create your API key​

  1. In the BUT seller back office, click on your name in the top right corner and open your user settings.
  2. Open the API Key tab, generate a key and copy it.

3. Connect BUT in StoreLinkr​

  1. Navigate to Sales Channels -> Marketplaces and click Connect a marketplace.
  2. Click the BUT tile. Use the search field or the country filter to find it quickly.
  3. StoreLinkr fills in the marketplace URL for you (https://but-prod.mirakl.net). If the web address of your back office is different, paste your own address.
  4. Paste your API Key, choose the Country, the Product Selection and the Pricelist.
  5. Click Test connections and then Connect a marketplace.

Good to know​

  • Who can sell: BUT lets professional sellers with home products sign up online for EUR 39 excl. VAT per month plus a category commission, but does not publish whether resellers are accepted, so apply to find out.
  • Products are offered on the BUT catalog by EAN. Products without an EAN, or that are not in the BUT catalog yet, are not listed.
  • New BUT orders are accepted automatically and imported once BUT releases the delivery address. Tracking codes go back to BUT when you ship.
  • Selling on several Mirakl marketplaces? Connect each one separately, each with its own API key, product selection and pricelist.