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Selling on Cultura

Cultura is a French chain for books, hobbies and culture. On the Cultura marketplace, which runs on Mirakl, third-party sellers offer books, hobby and craft products, music and electronics. The marketplace is active in France.

Cultura runs on Mirakl, so you connect it with the Mirakl integration. This page covers what is specific to Cultura; the Mirakl setup guide describes every field in detail.

1. Get access to Cultura​

You apply as a seller with Cultura. Once approved, you create the API key in the seller back office.

2. Create your API key​

  1. In the Cultura seller back office, click on your name in the top right corner and open your user settings.
  2. Open the API Key tab, generate a key and copy it.

3. Connect Cultura in StoreLinkr​

  1. Navigate to Sales Channels -> Marketplaces and click Connect a marketplace.
  2. Click the Cultura tile. Use the search field or the country filter to find it quickly.
  3. StoreLinkr fills in the marketplace URL for you (https://culturafr-prod.mirakl.net). If the web address of your back office is different, paste your own address.
  4. Paste your API Key, choose the Country, the Product Selection and the Pricelist.
  5. Click Test connections and then Connect a marketplace.

Good to know​

  • Who can sell: Cultura does not publish whether resellers may sell; it selects creators, brands and established suppliers that own their stock, so sellers should apply to find out.
  • Products are offered on the Cultura catalog by EAN. Products without an EAN, or that are not in the Cultura catalog yet, are not listed.
  • New Cultura orders are accepted automatically and imported once Cultura releases the delivery address. Tracking codes go back to Cultura when you ship.
  • Selling on several Mirakl marketplaces? Connect each one separately, each with its own API key, product selection and pricelist.