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Automated Attribute Mapping

StoreLinkr features an Intelligent Attribute Mapper specifically designed for the Kaufland Marketplace. This system eliminates the need for manual field mapping by automatically translating and standardizing your product data into Kaufland's required format.

How it Works​

The mapper automatically identifies and transforms your product facets based on a comprehensive set of predefined rules and multilingual support.

1. Multilingual Support​

The system recognizes labels in multiple languages and translates them to standard Kaufland attributes. For example:

  • kleur (NL) or farbe (DE) → color
  • maat (NL) or größe (DE) → size

2. Category Intelligence​

StoreLinkr uses Hierarchical Category Selection to ensure your products are listed accurately. It traverses the Kaufland category tree to find the most specific match for your product, ensuring it appears in the correct department for customers.

3. Comprehensive Attribute Coverage​

The mapper handles a wide range of specifications, including:

  • Dimensions & Weight: Weight, width, height, length, and diameter.
  • Fashion & Apparel: Gender, target group, fit, and patterns.
  • Technical Specifications: Power, voltage, battery type, and energy classes.
  • Shipping & Origin: Country of origin and count per unit.

4. Dynamic Fallback​

If a product attribute is not explicitly predefined in our mapping table, StoreLinkr automatically converts the label into a Kaufland-compatible snake_case key. This ensures that no technical data is lost during the export process and remains available in the Kaufland catalog.

Benefits​

  • Reduced Manual Work: No need to manually link every individual field.
  • Higher Data Quality: Automatic standardization leads to fewer listing errors.
  • Faster Onboarding: Get your products live on Kaufland in a fraction of the time.
tip

For the best results, ensure your source product data (in Skwirrel or your ERP) uses clear and consistent attribute labels.