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Product Requirements for Kaufland

To successfully sell on Kaufland's multi-storefront marketplace (Germany, Austria, Czech Republic, Poland, and Slovakia), your products must meet high data quality standards. Correct and complete information is essential for product registration and offer visibility.

1. Valid EAN/GTIN​

Every product listed on Kaufland must have a valid EAN/GTIN. This is the primary identifier Kaufland uses to match your offers to existing products or to create new product records.

  • Mandatory: Offers without a valid EAN will not be accepted by Kaufland.
  • Validation: Use EAN Check to verify your codes.
  • StoreLinkr Tip: Identify missing barcodes using the Data Quality dashboard.

2. Accurate Product Content​

Kaufland requires detailed product descriptions and titles, localized for each storefront.

  • Localized Content: Ensure titles and descriptions are in the correct language for each storefront (e.g., German for Kaufland.de, Czech for Kaufland.cz).
  • Optimization: Use Product Rules or the AI Agent to refine your content.
  • Attributes: Completing as many Attributes as possible improves your visibility in Kaufland's search filters.

Selling on Kaufland requires compliance with regional pricing laws and tax regulations.

  • VAT & Taxes: Ensure your prices include the correct VAT for the target country.
  • Price Suggestions: Use Price Suggestions to manage your margins across different storefronts and currencies.

4. Real-Time Stock Management​

Kaufland expects accurate inventory levels to minimize order cancellations.

  • Real-Time Updates: StoreLinkr synchronizes your stock levels across all Kaufland storefronts simultaneously.
  • Stock Buffers: Consider setting a safety buffer in your Stock Settings to prevent overselling during peak periods.

5. Delivery and Shipping Groups​

You must define shipping groups in your Kaufland Seller Portal.

  • Shipping Group ID: Ensure each product in StoreLinkr is assigned to the correct Kaufland shipping group.
  • Delivery Time: Your promised delivery times must be realistic. StoreLinkr syncs your handling times to Kaufland to ensure accurate delivery estimates for customers.

Best Practices​

  • Monitor Sync Status: Check the Tasks or Logs section in StoreLinkr to monitor the status of your Kaufland product exports.
  • High-Quality Images: Kaufland has specific requirements for images (e.g., no watermarks, clear product focus). Use the PIM Editor to manage your media.
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