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Selling on Praxis

Praxis is a Dutch DIY chain owned by Maxeda DIY Group. Since 2023, Praxis and Brico in Belgium run a marketplace on Mirakl, where third-party sellers extend the range in DIY, garden and home. The marketplace is active in the Netherlands.

Praxis runs on Mirakl, so you connect it with the Mirakl integration. This page covers what is specific to Praxis; the Mirakl setup guide describes every field in detail.

1. Get access to Praxis​

You apply as a seller with Praxis. Sellers list on Praxis and Brico together. Once approved, you create the API key in the seller back office.

2. Create your API key​

  1. In the Praxis seller back office, click on your name in the top right corner and open your user settings.
  2. Open the API Key tab, generate a key and copy it.

3. Connect Praxis in StoreLinkr​

  1. Navigate to Sales Channels -> Marketplaces and click Connect a marketplace.
  2. Click the Praxis tile. Use the search field or the country filter to find it quickly.
  3. Paste the web address of the seller back office as the marketplace URL, for example the address you see after logging in. A full address including /login is fine.
  4. Paste your API Key, choose the Country, the Product Selection and the Pricelist.
  5. Click Test connections and then Connect a marketplace.

Good to know​

  • Who can sell: Maxeda selects its sales partners personally and asks for a professional DIY or garden supplier with marketplace experience; it does not say whether resellers qualify, so apply to find out.
  • Praxis and Brico share one marketplace program. Connect each with the API key and country of the shop you sell in.
  • Products are offered on the Praxis catalog by EAN. Products without an EAN, or that are not in the Praxis catalog yet, are not listed.
  • New Praxis orders are accepted automatically and imported once Praxis releases the delivery address. Tracking codes go back to Praxis when you ship.
  • Selling on several Mirakl marketplaces? Connect each one separately, each with its own API key, product selection and pricelist.