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Displaying Product Properties using Shopify Metafields

StoreLinkr synchronizes extended product properties (like technical specifications or ETIM data) to Shopify using Metafields. By default, these metafields are stored in the background but are not visible on your storefront. This guide explains how to make them visible.

1. Access Custom Data Settings​

  1. Log in to your Shopify admin.
  2. Click on Settings (bottom-left).
  3. Click on Custom data.
  4. Select Products to manage product-level metafields.

2. Map StoreLinkr Metafields to Definitions​

To use the data sent by StoreLinkr in your theme, you must first create a definition for it.

  1. Click on the View unstructured metafields button. This will show you all the data StoreLinkr has already sent to Shopify that hasn't been "defined" yet.
  2. Find the property you want to display and click Add definition.
  3. Give the definition a clear Name and Description.
  4. Select the appropriate Type (usually Single line text or Multi-line text depending on the content).
  5. In the Access section, ensure that the necessary permissions are checked so your theme can access the data.
  6. Click Save.

The property will now appear under the "Metafields" section at the bottom of your product pages in the Shopify admin.

3. Display Metafields on Your Storefront​

Once defined, you can display these properties on your product pages using the Shopify Theme Editor (for Online Store 2.0 themes):

  1. Go to Online Store > Themes.
  2. Click Customize next to your active theme.
  3. Navigate to a Product page.
  4. Add a new block (e.g., a "Text" block or "Product information" block).
  5. Click the Connect dynamic source icon (the small stack icon) next to the text field.
  6. Select the metafield you just defined.
  7. Click Save.

Your product properties will now be automatically pulled from the StoreLinkr data and displayed to your customers.