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Selling on Worten

Worten is a Portuguese electronics and appliance chain. On the Worten marketplace, which runs on Mirakl, third-party sellers offer electronics, household appliances and home products. The marketplace is active in Portugal.

Worten runs on Mirakl, so you connect it with the Mirakl integration. This page covers what is specific to Worten; the Mirakl setup guide describes every field in detail.

1. Get access to Worten​

You apply as a seller with Worten. Once approved, you create the API key in the seller back office.

2. Create your API key​

  1. In the Worten seller back office, click on your name in the top right corner and open your user settings.
  2. Open the API Key tab, generate a key and copy it.

3. Connect Worten in StoreLinkr​

  1. Navigate to Sales Channels -> Marketplaces and click Connect a marketplace.
  2. Click the Worten tile. Use the search field or the country filter to find it quickly.
  3. StoreLinkr fills in the marketplace URL for you (https://marketplace.worten.pt). If the web address of your back office is different, paste your own address.
  4. Paste your API Key, choose the Country, the Product Selection and the Pricelist.
  5. Click Test connections and then Connect a marketplace.

Good to know​

  • Who can sell: Worten accepts professional sellers with a valid European VAT number, and retailers such as SHOPINPEX and LEASI sell other brands' products there.
  • Worten stopped selling online in mainland Spain in July 2026. The marketplace continues in Portugal and the Canary Islands.
  • Products are offered on the Worten catalog by EAN. Products without an EAN, or that are not in the Worten catalog yet, are not listed.
  • New Worten orders are accepted automatically and imported once Worten releases the delivery address. Tracking codes go back to Worten when you ship.
  • Selling on several Mirakl marketplaces? Connect each one separately, each with its own API key, product selection and pricelist.